- Ecobrief
- Posts
- š” Inside: Rent a living tree this Christmas (here's how it helps) #23
š” Inside: Rent a living tree this Christmas (here's how it helps) #23

This week, the future got a little greener with three bold steps toward a better world. In London, you can now rent a Christmas tree, saving thousands from landfill and supporting a plan to plant 50 billion trees by 2026. New York Fashion Week just banned fur from its runways, moving the style world closer to cruelty-free brilliance.
But not all that glitters is green, new research finds recycled polyester sheds 55% more microplastics than its virgin cousin, sparking fresh debate about fashionās hidden costs. Hereās the hopeful twist: even your holiday chocolate choices can push change. Curious how? Our Deep Dive serves a recipe for ethical cocoa, so your festive treats can sweeten both peopleās lives and the planet. ā¬ļø
š Rent a Christmas Tree in London
Key initiative: London Christmas Tree Rental offers customers the option to rent living Christmas trees, reducing waste and promoting sustainability.
Each year, millions of Christmas trees are discarded after the holiday season, contributing significantly to landfill waste. To address this issue, London Christmas Tree Rental provides a sustainable alternative by allowing customers to rent potted Christmas trees. Customers can pick up their trees in December and return them in January, where the trees are cared for until the next holiday season. This initiative not only reduces waste but also allows families to reuse the same tree annually, fostering a personal connection and promoting environmental responsibility. (euronews.com)
Quantified benefit: Reduces the number of Christmas trees sent to landfills each year.
š NY Fashion Week Bans Fur from Runways
Key initiative: The Council of Fashion Designers of America (CFDA) announced that New York Fashion Week (NYFW) will prohibit the use of animal fur on its runways starting September 2026.
In a significant move towards ethical fashion, the CFDA has declared that animal fur will no longer be permitted in official NYFW events beginning with the Spring/Summer 2027 collections. This decision aligns NYFW with other major fashion weeks, such as London and Copenhagen, which have already implemented similar bans.
The regulation specifically targets fur from animals killed for their pelts, including mink, fox, and rabbit, while allowing exceptions for fur obtained through traditional Indigenous hunting practices. The CFDA's initiative reflects a growing industry trend towards cruelty-free and sustainable fashion choices. (vogue.com)
Quantified benefit: Eliminates the use of animal fur in NYFW events starting September 2026.
š Recycled Polyester Increases Microplastic Pollution
Key discovery: A study reveals that recycled polyester garments shed 55% more microplastics during washing than virgin polyester, exacerbating environmental pollution.
Major fashion brands have increasingly adopted recycled polyester, primarily sourced from plastic bottles, as a sustainable alternative to virgin polyester. However, research conducted by the Changing Markets Foundation and the Microplastic Research Group at Ćukurova University indicates that garments made from recycled polyester release significantly more microplastic fibers during laundering. These fibers are also nearly 20% smaller than those from virgin polyester, making them more likely to infiltrate ecosystems and pose risks to wildlife and human health.
The study examined clothing from brands like Nike, H&M, and Adidas, finding that Nike's recycled polyester garments shed over 30,000 fibers per gram of fabric, nearly four times more than H&M's and over seven times more than Zara's. This finding challenges the perception of recycled polyester as an environmentally friendly material and underscores the need for the fashion industry to reassess its sustainability strategies. (euronews.com)
Quantified benefit: Recycled polyester garments shed 55% more microplastics during washing than virgin polyester.
š Deep Dive: A Sweeter Deal for People and Planet
This holiday season, the simple act of choosing your Christmas chocolates can address major environmental and social issues, turning a festive treat into a force for good.
1. Problem Solved (The Big Idea):
By opting for sustainable and ethically sourced Christmas sweets, we can directly combat deforestation, unfair labor practices, and excessive plastic waste that are often hidden behind the festive wrappers of conventional chocolate.
2. The "Farm-to-Holiday-Table" Recipe (A Food Metaphor):
What makes a chocolate "sustainable"? Imagine you're baking a special Christmas cake. For the best result, you wouldn't just use any ingredients; you'd want the finest ones. Youād choose flour from a local mill that looks after its soil, eggs from a farmer who lets their chickens roam freely, and sugar from a supplier who pays their workers a fair wage.
Conventional chocolate production is often like baking with ingredients from a mystery pantry. The cocoa might come from farms contributing to deforestation in West Africa, the sugar could be linked to unfair labor, and ingredients like palm oil are notorious for destroying vital habitats. Sustainable chocolate is about carefully choosing every ingredient in the recipe. It means looking for certifications like Fairtrade (which ensures farmers get a fair price) or Rainforest Alliance (which protects forests and wildlife). It also means seeking out brands that are transparent about their supply chain and are committed to eco-friendly packaging.
3. Global Potential (The Sobering Metrics):
The impact of our choices is staggering. The majority of the world's cocoa is grown in West Africa, where production is a major driver of deforestation and an estimated 1.5 million children are exposed to hazardous labor. Furthermore, many farmers don't earn a living income, receiving as little as 6% of a standard chocolate bar's price. But there is good news. Demand for sustainably sourced cocoa is projected to rise by over 50% by 2025, and a growing number of brands are responding by going palm-oil-free, using recyclable materials, and securing ethical certifications. Choosing chocolate with a Fairtrade or similar certification can increase a farmer's income by an average of 30%, helping to break the cycle of poverty.
4. Wisdom from the Source:
As Andrea Jessop, CEO of the ethical chocolate brand Moo Free, explains, creating a better option is at the heart of their mission: "Festive season celebrations can be a frustrating time if you suffer with allergies or follow a plant-based diet, but we have set out to change that. Without compromising on taste or product quality, we have sourced the highest quality cocoa to create our delicious products that will bring excitement to everyone's gifting and celebrations."
Why is this important for you?
The festive period often sees a 30% increase in waste and a significant spike in our carbon footprints. Choosing a sustainable chocolate bar might feel like a tiny act, but it sends a powerful signal to the entire industry. Itās like adding a healthy, delicious dish to the holiday potluck; it raises the standard and encourages others to do the same. When millions of us make that small, conscious choice, we create a massive collective demand for a system that respects both people and the planet, ensuring our holiday treats are truly filled with joy.
Search Sources
ā”ļø moeveglobal.com
ā”ļø theguardian.com
ā”ļø leonidas.com
ā”ļø zipdo.co
ā”ļø unseenuk.org
ā”ļø ethicalconsumer.org
ā”ļø vice.com
ā”ļø retailtimes.co.uk
ā”ļø delphiseco.com
š” 5 Quick Wins
š Replace your 5 mostāused bulbs with LEDs: Saves ~160 kg COā/year
LEDs use ~80% less electricity than old incandescents/halogens. Swapping just the five bulbs you burn the most (living room, kitchen, hallway) can save ~300 kWh/year. Lighting is low-effort, always-on background use, perfect for āset once, save for years.ā
š Airādry half your laundry instead of tumbleādrying: Saves ~180 kg COā/year
Line-drying or using a foldable rack for 50% of loads avoids ~350 kWh/year if youāre a weekly dryer user. Softer fabrics, longer garment life, and a noticeable drop on your bill.
š Lower an electric waterāheater to 50°C (122°F): Saves ~90 kg COā/year
Many heaters sit at 60ā65°C by default, wasting standby heat. Dropping to 50°C cuts losses while still comfortable for showers. If your tank has a āvacationā or āecoā mode, use it when away to save even more.
š„¦ Choose canned tomatoes (or jarred passata) over outāofāseason greenhouse fresh: Saves ~80kg COā/year
Outāofāseason tomatoes often come from heated greenhouses or long-haul supply chains. Using shelfāstable tomatoes for sauces, stews, and shakshuka delivers the same flavor with a fraction of the footprint, especially if you make these dishes weekly.
š„¦ Choose frozen or ināseason berries/asparagus over airāfreighted fresh: Saves ~100 kg COā/year
Airāfreighted produce has a large footprint per kilogram. If you buy these weekly, switching to frozen or truly ināseason/local alternatives can trim well over 2 kg COā per week. Same nutrients, less waste, and you can use exactly what you need, no wilted leftovers.
āļø Check tyre pressure monthly (and before highway trips): Saves ~140kg COā/year
Underāinflated tyres can raise fuel use by 3ā6%. Keeping them at the doorāsticker PSI restores your carās designed efficiency, an easy 10āminute habit that pays back every kilometer. Why is this important? Itās free range you unlock from the fuel you already buy.
āļø Cruise at 110 km/h instead of 130 km/h on highways: Saves ~200 kg COā/year (regular drivers)
Aerodynamic drag rises with speed; that extra 20 km/h can add ~15% fuel use. If you drive ~12,000 km/year with weekly highway trips, easing back saves a tank or two annually. Calmer rides, safer following distances, and fewer fuel stops.
What does it mean for you?
Effortless tweaks, minimal disruption, and real savings for both you and the planet. Which one feels doable for your household this week? Small shifts, repeated by millions, create real global progress. Savings all depend on dwelling insulation, heating type (gas vs. electric/heat pump), driving distance, household size and your diet, so while these actionable tips will help, they will yield different results for each of us.
Quote of the Week
"Collective action against aridity isnāt just about saving chocolate ā itās about preserving the planetās capacity to sustain life.", Narcisa Pricope, Geography and Geospatial-science scholar who serves in Mississippi State Universityās research leadership and has contributed to UN Convention to Combat Desertification analyses on global aridity trends.
š This December, give the gift that keeps on giving, and it's not another scented candle! While everyone's scrambling for the perfect present, you've got something better than anything on Amazon: genuine hope delivered straight to their inbox. Think of it as stocking stuffers for the soul. Your friends will thank you long after the holiday cookies are gone and the decorations are packed away!